NPCs that think

AGI for videogames and virtual worlds

ETR can transform experiences in videogames and virtual worlds: characters with human-like reasoning that adapt to players’ strategies and learn from interactions, creating immersive and dynamic environments. A non-player character must decide on the player’s device, in real time, thousands of times per session: bounded compute, functional emotions, adaptation and an inspectable trail. That is the problem ETR was built for.

Talk to us The technology

01The challenge

A machine or a human?

Our most ambitious goal is an AAGI capable of instilling self-doubt in a machine living in a virtual environment: questioning its own nature, pondering whether it is truly a machine or, in some profound sense, human.

Intelligent NPCs

ETR will bring NPCs to life, making interactions so realistic that you will feel you are dealing with another human.

Their own motivations and needs.
A sense of self and agency.
Fully natural responses to human interaction.

Virtual worlds will arrive

Virtual worlds are a pathway to the future of the internet: places where humans and machines interact, socialise and transact.

Will avatars work there, creating economic value?
Will humans bond with human-like machines?
How will these changes affect mankind ethically?

02What ETR brings

The same architecture, a different interface

Ethical game design

Games that promote positive values, empathy and social interaction, with fair play, inclusivity and respect for players.

AI-driven moderation

Real-time analysis of in-game content for a safe and respectful environment.

Personalisation and inclusivity

Adaptive mechanics, AI-driven tutorials and difficulty adjustments for players of every skill.

Sustainability

Bounded local compute: no cloud round-trip, a lower energy footprint and near-zero cost per player.

03Applications

More applications

ETR ships as a software engine integrated into third-party systems, and complements statistical and GenAI components where decisions must remain adaptive, auditable and controllable.