ETR · Emotional Theory of Rationality

Intelligence by architecture,
not by scale

From black-box prediction to causal, traceable and adaptive intelligence. A CELL-based cognitive architecture for industrial and regulated systems, on a gated route towards general intelligence.

  • ETR 0.5 available today
  • SaaS · On-Premise · Edge
  • Small data, low compute

01De-risked to date

Already in place: funding, validation, pilots

€2.24M

Funding secured since 2021

€700K founders · €1.4M non-dilutive · €140K F&F

€1.4M

Non-dilutive public funding

NEOTEC–CDTI · INVESTIGO · NextGenerationEU · DGA

49%

Of the €5M round committed

State-backed deep-tech investment vehicles

Step 2

EIC Accelerator

Technically validated by EU reviewers

  • ENISA-certified emergent company
  • “Faro AI” Award · ICEX Desafía Day 2026
  • Creative Destruction Lab · San Sebastián 2026/27
  • ITA technology partner since 2020
  • Peer-reviewed · Frontiers, 2019

02The problem

Today’s AI forces a trade-off

Rule-based systems are explicit and auditable, but become rigid when conditions were not anticipated. Statistical and neural systems adapt, but their internal representations are hard to inspect.

In critical or regulated environments, high average accuracy is not enough when operators cannot reconstruct why a decision was made, or how the system will react to a novel condition.

  • Traceability by construction. Decisions and consequences are stored in the Shared Knowledge Graph, not explained afterwards by SHAP/LIME-style tools.
  • Small data, low compute. CELLs process bounded information locally instead of scaling parameters and data.
  • Capability-gated roadmap. Measurable levels, from WORM to HUMAN, each with a benchmark and a use case.
Auditability

Auditable, but rigid

Rule-based systems

Every decision is explicit, until reality changes. No learning from experience.

Adaptive and auditable

ETR · CELL-based

Learns from experience. Traceability by construction in the Shared Knowledge Graph. Small data, low compute.

Neither

Legacy heuristics

Operator experience and manual control: hard to scale, no systematic trail.

Adaptive, but opaque

Statistical ML / GenAI

Captures non-linear relationships, but the explanation comes after the decision.

Neuro-symbolic hybrids
Adaptability

03Why now

Auditability has deadlines

EU AI Act high-risk requirements turn traceability, logging, technical documentation and human oversight into procurement issues, not optional extras.

  • Traceability
  • Logging
  • Technical documentation
  • Human oversight
  1. 27 Jul 2026

    Digital Omnibus in force

    Reg. (EU) 2026/1744 sets the high-risk timetable.

  2. Today

    The buying window is open

    Buyers must adapt procurement and technical documentation before the deadlines.

  3. 2 Dec 2027

    Standalone high-risk systems

    Annex III systems must comply.

  4. 2 Aug 2028

    AI embedded in regulated products

    Annex I: medical devices, machinery, vehicles.

04The solution

ETR, a CELL-based architecture

A cognitive emergent architecture designed to combine adaptability, resource efficiency and native traceability.

small data → regulated, predicted, learned locally → inspectable decision trail

1

Input / system state

Small data: the current state of the system (signals, events, historian data) instead of a big-data training set.

2

CELLs regulate, predict and learn locally

Small adaptive units keep critical variables in range, predict short- and long-term outcomes and update from experience, under energy and time constraints.

3

Inspectable decision trail

Events, relations, decisions and consequences are written to the Shared Knowledge Graph: the trace is native, not reconstructed post-hoc.

ETR as a product

A software engine, integrated into third-party systems

ETR complements statistical and GenAI components where decisions must remain adaptive, auditable and controllable.

SaaSOn-PremiseEdge
  • Paid pilots: 12 weeks with a defined KPI
  • Annual B2B engine licence per deployment, tiered by criticality
  • Developer seats for integrators
Discover ETR 0.5
ETR powered chip

05Capability-gated roadmap

Evolution-inspired capability levels

Evolution-inspired, not biologically simulated: each level is a measurable capability, a benchmark and a commercial use case. The upside is capability-gated, not a binary bet.

  1. Productised · ETR 0.5

    WORM

    Reactive regulation

    Maintain critical variables and prioritise responses under changing inputs.

    Control / monitoring

  2. Productised · ETR 0.5

    FLY

    Adaptive learning

    Learn non-linear action–outcome associations and update behaviour from experience.

    Adaptive automation

  3. Next gate · 2027 · ETR 0.6

    BEE

    Operational causality

    Test action–consequence relationships, adapt continuously, remain efficient and traceable.

    Industrial critical systems

  4. 2028

    MOUSE

    Context + planning

    Episodic context, persistent goals, multi-step planning and anticipation.

    Unlocks autonomous systems

  5. 2029

    PRIMATE

    Abstraction

    Transfer useful structure across tasks; cooperate and coordinate across CELL groups.

    NPCs & interactive agents at consumer scale

  6. AGI target · gated, not dated

    HUMAN

    General cognition

    Open-ended generalisation, language, metacognition and cross-domain reasoning.

    General cognition

Current platform: ETR 0.5 covers WORM and FLY in productised form, with native traceability across both. Next gate: BEE, operational causality (ETR 0.6, 2027). AGI remains the destination; each gate is the investable milestone.

07Scientific foundation

Knowing the parts is not understanding the system

Complex, effective and efficient behaviour emerges from dynamic interaction, context and regulation, not only from adding components.

302

neurons in C. elegans

Its full wiring diagram was mapped in 1986, yet predicting behaviour from that structure alone remains a scientific challenge.

86Bn

neurons in a human brain

Orders of magnitude more components…

20W

…on the power of a dim light bulb

Efficiency comes from regulation, not from count.

“Emotions are the brain’s resource-optimisation and stimulus-prioritisation mechanism: the principle behind ETR’s CELLs.”

Garcés & Finkel (2019), Emotional Theory of Rationality, Frontiers in Integrative Neuroscience 13:11

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